Right from the first episode which featured singer songwriter Imogen Heap and Pentagram’s Vishal Dadlani collaborating on a track, it was obvious that The Dewarists were on to a good thing. That fact has just been proven because the show has bagged the bronze for Branded Content and Entertainment, a newly introduced category. The Dewarists got the trophy for the sub-category – ‘Best Non-Fiction programme, series or film where the client has successfully created a reality.’
The Cannes International Festival of Creativity had expected around 400 entries in this category but was overwhelmed when the number of entrants crossed 800. The Dewarists got the jury’s nod in the midst of a neck-to-neck competition because the content presented within the series was refreshingly different from the kind of Bollywood-oriented fare that typifies entries from this region.
Vishwesh Krishnamoorthy, the chap who helmed The Dewarists summed up the win in succinct fashion. “Dewarists wins at Cannes 2012. Holy. Shit,” is what he had to say on Twitter.
And that, pretty much, is that!